Tesla Cuts Prices of EVs in US and Europe to Boost Sales

Tesla Cuts Prices of EVs in US and Europe to Boost Sales

Tesla has made drastic cuts to the prices of its electric vehicles (EVs) in the US and Europe, in an apparent bid to boost sales. The least expensive EV, the Model 3 RWD, has dropped from $46,990 to $43,990, while the 5-seat Model Y Long Range fell 20 percent from $65,990 to $52,990. This means that the latter model now qualifies for the $7,500 US Federal Tax credit, resulting in a final price drop of $20,500, which is over 30 percent.

All other models, including the Model S and Model X (both regular and plaid versions) and the performance versions of the Model 3 and Model Y saw price cuts. However, the 7-seat option on the Model Y has increased in price by $1,000 to $4,000. Despite this increase, it still qualifies for the Tax Credit as it is considered to be an SUV. In Germany, Model 3 and Y prices were cut by one to 17 percent, and also dropped in Austria, Switzerland and France.

To receive the full $7,500 rebate, customers will have to order before mid-March, when it is expected to be reduced to half that. The tax rebates apply to SUVs priced below $80,000 and cars under $55,000. The Model Y fell into both categories, depending on the number of seats, meaning certain 5-seat models were not eligible. However, now all Model Y EVs except the Performance version appear to qualify.

Late last year, it was reported that Tesla inventory was building up after years of strong sales, first in China, then the US. Tesla recently cut prices in China, then later declined any compensation to customers who complained. The Model 3 now starts at 229,900 yuan ($33,425) in that nation.

Neither Tesla nor CEO Elon Musk have commented on the price cuts, but potential buyers will no doubt be pleased with the reductions. The Model 3 was originally supposed to cost $35,000 and shipped in that configuration for a short time, but saw steady increases to the $46,990 price announced in March 2022. Last month, Musk said that “radical interest rate changes” had affected vehicle affordability and that Tesla could potentially lower prices.

It seems that Tesla is now following through on that statement, with these significant price cuts across their EV lineup. The move may be an attempt to boost sales, but it also makes Tesla’s vehicles more accessible to a wider range of consumers. With the inclusion of the $7,500 Federal Tax Credit, it’s never been a better time to buy a Tesla EV.

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