Sony has unveiled three new additions to its ULT speaker series, further strengthening its position in the premium audio market. The latest models—ULT Field 7, ULT Tower 8, and ULT Tower 10—come equipped with Sony’s proprietary bass boost technology, catering to audiophiles and party enthusiasts alike.
Key Highlights of the New ULT Speakers
1. ULT Field 7: A Rugged, Portable Powerhouse
- IP67-rated for water and dust resistance, making it ideal for outdoor use.
- 30-hour battery life ensures extended playback on a single charge.
- Features Sony’s ULT button, which instantly enhances bass response.
- Designed for on-the-go listeners who demand deep lows without compromising portability.
2. ULT Tower 8: The Mid-Range Audio Beast
- Strikes a balance between size and sound projection, perfect for home use.
- Optimized for clarity, with a focus on balanced mids and highs.
- Includes a built-in handle for easy transport.
- Compatible with Sony’s Music Center app for customizable EQ settings.
3. ULT Tower 10: The Ultimate Party Speaker
- Dual woofers and tweeters deliver room-filling, distortion-free sound.
- RGB lighting effects sync with music for an immersive experience.
- Supports wired inputs (AUX, USB), making it suitable for live performances.
- Positioned as a direct competitor to JBL PartyBox and Bose S1 Pro systems.
What Sets These Speakers Apart?
The standout feature across all three models is the ULT bass boost button, which dynamically adjusts low frequencies for a punchier, more impactful sound. Unlike traditional bass-heavy speakers that often muddy the mids, Sony’s tuning ensures crisp vocals and instrument separation even at high volumes.
Pricing & Availability
- ULT Field 7: $299 (Available now)
- ULT Tower 8: $499 (Coming Q3 2024)
- ULT Tower 10: $699 (Pre-orders open)
Market Impact & Competition
With this expansion, Sony is directly challenging brands like JBL, Bose, and LG in the high-performance speaker segment. The ULT series differentiates itself with smarter bass management, making it appealing for both casual listeners and professional DJs.
Final Thoughts
Sony’s latest ULT speakers reinforce its commitment to innovative sound technology. Whether you need a portable outdoor speaker, a home audio upgrade, or a party-ready powerhouse, there’s now a ULT model tailored to your needs.
Availability: Rolling out globally, with select markets getting priority access.
