Twitter is working on a new, more expensive subscription tier called Twitter Blue, which will allow users to browse the platform without seeing ads, according to a tweet by Twitter owner Elon Musk. Currently, Twitter Blue costs $11 per month when users subscribe directly through the Twitter iOS or Android app and $8 per month on the web.
The new offering, which has not yet been officially announced by Twitter, comes as the company’s ad revenue has reportedly declined since Musk’s takeover of the company in October. A recent report by The Information states that a senior Twitter manager told employees that daily revenue was down 40 percent from the same day a year ago. The report also notes that an internal slide seen by the outlet attributes the decline to the initial relaunch of Twitter Blue, which saw the platform overrun by verified trolls who used the paid verification feature to impersonate brands, celebrities, and other notable accounts.
Twitter has been looking to diversify its revenue streams and reduce its dependence on advertising. The company has been testing a subscription service called Twitter Blue since November, which offers features such as undo send, customizable app icons and more. However, the ability to see fewer ads on your timeline has been one of the primary selling points the company has pushed, but that perk is still listed as “coming soon” when you go to sign up for the service.
Twitter’s ad revenue has been a major source of income for the company, but the company is looking to diversify its revenue streams to reduce its dependence on advertising. By introducing a more expensive ad-free subscription tier, Twitter aims to appeal to users who are willing to pay for an ad-free experience. It will be interesting to see how this new offering will be received by users and how it will impact Twitter’s revenue.
In conclusion, Twitter is working on a new, more expensive subscription tier called Twitter Blue, which will allow users to browse the platform without seeing ads. It is not yet clear when the new offering will be officially announced or how much it will cost. However, it is clear that Twitter is looking to diversify its revenue streams to reduce its dependence on advertising. It will be interesting to see how this new offering will be received by users and how it will impact Twitter’s revenue.
