Atari Just Bought Intellivision Putting an End to the Very First Console War

Atari Just Bought Intellivision Putting an End to the Very First Console War

In a move that signals the end of an era in the gaming industry, Atari has announced the acquisition of the Intellivision brand along with over 200 games from Intellivision Entertainment LLC. This acquisition concludes the longest-running console war in history, dating back to 1979, when the original Intellivision console, released by Mattel, competed fiercely against the Atari VCS (later known as the 2600). This rivalry predated the famous competition between Nintendo and Sega by a decade.

Mike Mika, the studio head at Atari-owned Digital Eclipse, highlighted the historical significance of the deal, stating, “Uniting Atari and Intellivision after 45 years ends the longest-running console war in history.”

The acquisition notably does not include the long-delayed Intellivision Amico retro console. Intellivision Entertainment LLC will continue its work on the Amico as a separate and rebranded entity. They will also use a license from Atari to release Intellivision games on the Amico. Despite being announced in 2018, the Amico has faced significant challenges in securing funding and bringing the product to market. Intellivision Entertainment managed to release an unconventional app for iOS and Android devices, which requires two smartphones or tablets to function—one for displaying the game and another as a controller. This concept has been described by Kotaku as “one janky piece of crap.”

Atari, on the other hand, is wasting no time in leveraging the newly acquired Intellivision brand. The company has already added Intellivision-themed items, such as t-shirts, to its online store. Wade Rosen, Atari’s CEO and chairman, expressed his enthusiasm about the acquisition on X (formerly Twitter), describing it as a “very rare opportunity to unite former competitors and bring together fans of Atari, Intellivision, and the golden age of gaming.”

This merger brings back memories of the golden age of gaming, a period also marked by the presence of the ColecoVision console from the early 1980s. While ColecoVision has yet to be acquired by Atari, the union of Atari and Intellivision represents a significant milestone in gaming history, blending two iconic names and their fanbases.

The acquisition marks a nostalgic chapter for many gamers who grew up during the early days of home video gaming. As Atari continues to expand its brand and legacy, the integration of Intellivision’s games and intellectual properties promises to enrich the retro gaming scene and offer a broader range of classic gaming experiences. The golden age of gaming lives on, now under the unified banner of Atari, promising exciting developments for fans old and new.

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